Fan Discovery & Engagement Platform
Get your true fans
to the front of the line
Your most loyal supporters shouldn't have to fight bots, scalpers, and the general public for tickets. Give them the VIP treatment they've earned—a clear path from registration to purchase, before the chaos begins.
Presale registration that does right by your fans and your artist.
No lock-in. Free for artists.
Why Presales Exist
Because true fans deserve more than a fair fight—they deserve a head start.
Your true fans know every song. Every inside joke. They were there when you played to forty people in a bar. When tickets go on sale, they shouldn't be competing with bots, resellers, and people who just saw a TikTok.
A presale isn't just a marketing tactic. It's how you say thank you to the people who've been with you from the beginning. It's how you make sure the front row is filled with fans who'll sing every word—not brokers who'll flip the seats.
We're in the business of connecting real fans to real moments.
Velvet removes the obstacles between your supporters and a ticket purchase. We pave a clear path—so when doors open, your people are already inside.
The Problem
The problem with presales today
Getting fans to the front of the line shouldn't require a PhD in marketing automation.
Most presale platforms want you to buy into an entire ecosystem—CRM, gamification, social integrations, referral programs. That's great if you need all of it.
But if you just want to open the door for your true fans before the general public floods in? You're paying for features that sit unused while your team wrestles with a system built for enterprise marketing teams.
And if you're like most people? You don't have time to figure it out. You've got a tour to route, a show to advance, a hundred other fires to put out. So you skip the presale altogether. You do the obligatory email blast and social posts and hope your real fans somehow find their way to the front.
Meanwhile, your fans are filling out forms, jumping through hoops, and wondering if this is really how their favorite artist treats supporters.
Presales should feel like a gift to your fans—not a funnel for your CRM.
Set up a campaign in minutes, not days. Pay for what you use.
Why Velvet
We do one thing: presales.
And we do them right.
No gamification. No referral programs. No social engagement scores. Just a simple, beautiful way to get your true fans to the front of the line.
Set up a campaign in minutes. Send codes when tickets go on sale. See exactly where your audience lives. That's it.
Your fans get a smooth experience. You get clean data. Everyone wins.
Know where your fans are waiting
See registration data on a live heat map. Know which markets are ready before you finalize routing.
Keep fans in your world
Custom domains, your colors, your voice. Fans register in your space—not some third-party platform.
Your data. No strings attached.
Export your full registration list as a CSV anytime. No lock-in, no hoops. It's your audience.
Clear the path to purchase
Deliver presale codes via email, SMS, or both. One code for everyone or unique codes per fan—whatever works for your show.
See what's working
Track page views, conversion rates, and referral sources. See registrations over time.
Bring your whole team
Invite managers, agents, and label partners with role-based permissions.
How It Works
Up and running in three steps
Create Your Campaign
Add your artist or event details, upload branding, and configure which info you want to collect. Choose between demand discovery mode or confirmed shows mode.
Share Your Link
Publish your campaign and share the link — or connect a custom domain. Fans register in seconds. You see results in real time.
Send Presale Codes
When tickets go on sale, send presale codes to your list via email or SMS. Filter by market or show. Personalize each message.
Comparison
The right tool for the job
Need a full fan CRM with gamification and referral programs? Use a CRM. Need to send newsletters? Use an email tool. Need presales done right? That's us.
| Feature | Velvet | CRM | |
|---|---|---|---|
| Presale registration | |||
| Demand heat maps | varies | ||
| Custom domains | varies | ||
| Email/SMS delivery | |||
| Pay per project | |||
| No contracts | varies | ||
| CSV export anytime | varies | ||
| Gamification | |||
| Full CRM |
Pricing
Free
for Touring Artists
- Free for touring artists
- Promoters pay per campaign
- No annual contracts
Velvet is Capacity's gift to touring artists. Promoters and venues pay only when actively running campaigns.
FAQ
Questions?
We've got answers.
Yes. Connect any domain you control (like presale.tourname.com) and we handle SSL automatically. Your fans stay in your brand experience.
It's yours. Export your full registration list as a CSV anytime. No lock-in, no restrictions.
Yes. You can send codes via email, SMS, or both. Upload unique codes or use a single code for everyone. SMS delivery fees apply.
Velvet is free for touring artists. Promoters and venues pay per campaign — no annual contracts or per-seat fees. Request access for specific pricing.
Yes. Invite team members with different permission levels — full admin access, limited member access, or view-only for stakeholders.
Ready to simplify your presales?
Velvet is currently in early access. Request an invite and we'll get you set up for your next tour or show.
Questions? hello@getvelvet.live