Presale Registration Platform
Find your fans
the easy way
Capture fan demand, see where your audience lives, and deliver presale codes — all without signing up for another platform you'll never fully use.
No lock-in. Pay per campaign.
The Problem
You don't need another CRM.
You need presales that work.
Most presale platforms want you to buy into an entire ecosystem — CRM, gamification, social integrations, referral programs. That's great if you need all of it.
But if you just want to capture demand and send codes, you're paying for features that sit unused.
Set up a campaign in minutes, not days.
Pay for what you use, not what you might use someday.
Features
Everything you need.
Nothing you don't.
See Where Your Fans Are
Visualize registration data on an interactive heat map. Know which markets are hot before you finalize routing.
Your Brand, Front and Center
Fully customize colors, fonts, images, and messaging. Connect your own domain so fans never leave your world.
You Own Your Data
Export your full registration list anytime as a CSV. No lock-in, no hoops. It's your audience.
Presale Codes Made Simple
Distribute a single code to everyone or unique codes per registrant. Send via email, SMS, or both.
Know What's Working
Track page views, conversion rates, and referral sources. See registrations over time.
Collaborate With Your Team
Invite managers, agents, and label partners with role-based permissions.
How It Works
Up and running in three steps
Create Your Campaign
Add your artist or event details, upload branding, and configure which info you want to collect. Choose between demand discovery mode or confirmed shows mode.
Share Your Link
Publish your campaign and share the link — or connect a custom domain. Fans register in seconds. You see results in real time.
Send Presale Codes
When tickets go on sale, send presale codes to your list via email or SMS. Filter by market or show. Personalize each message.
Capabilities
Built for how presales actually work
Gauge demand before routing a tour, build momentum before your official announcement, capture registrations for announced shows with dates and venues, or all of the above. And once the shows are on sale, easily direct fans to the live ticket links.
Use your own domain with automatic SSL. Fans stay in your brand experience.
See exactly where registrations are coming from on an interactive map. Spot clusters. Identify underperforming markets.
Collect what you need — email, phone, location, ticket quantity, plus custom questions you define.
Set campaign start and end times in your timezone. Redirect fans when registration closes.
See which channels are driving signups. Track UTM parameters and referral sources automatically.
Know your page view to registration rate. See signups over time. Understand the funnel.
Send presale codes through the channel that works best. Single codes or unique per registrant.
Invite collaborators as admins, members, or view-only. Restrict viewers to specific campaigns.
Download your complete registration data anytime. All fields, all custom responses, no restrictions.
Comparison
The right tool for the job
Platforms like Audience Republic and Hive are full-scale fan CRMs. If you need gamification, referral programs, and social engagement, then check them out.
Email tools like Mailchimp, Constant Contact, and Campaign Monitor are good at sending emails and perfect for your newsletter. They don't know a presale from a hole in the ground.
Use Velvet when you need presales.
| Feature | Velvet | CRM | |
|---|---|---|---|
| Presale registration | |||
| Demand heat maps | varies | ||
| Custom domains | varies | ||
| Email/SMS delivery | |||
| Pay per project | |||
| No contracts | varies | ||
| CSV export anytime | varies | ||
| Gamification | |||
| Full CRM |
Pricing
Pay for
what you use
- No annual contracts
- No per-seat fees
- No surprise charges
Velvet is priced per campaign, so you only pay when you're actively running presales.
FAQ
Questions?
We've got answers.
Those platforms are full fan CRMs with gamification, referral programs, and social engagement features. Velvet focuses specifically on presale registration and code distribution. If you need the full CRM, use a CRM. If you just need presales done well, that's what we built.
Yes. Connect any domain you control (like presale.tourname.com) and we handle SSL automatically. Your fans stay in your brand experience.
It's yours. Export your full registration list as a CSV anytime. No lock-in, no restrictions.
Yes. You can send codes via email, SMS, or both. Upload unique codes or use a single code for everyone. SMS delivery fees apply.
Velvet is priced per campaign, not per seat or per year. You pay when you're actively running presales. Request access for specific pricing.
Yes. Invite team members with different permission levels — full admin access, limited member access, or view-only for stakeholders.
Ready to simplify your presales?
Velvet is currently in early access. Request an invite and we'll get you set up for your next tour or show.
Questions? hello@getvelvet.live